Be strong
and courageous.
Editorial / cultural visual system for Brave Life ministries — built around persimmon, petrol teal, aubergine, oxblood, aged brass, and warm bone on tinted charcoal. Five hues with strict roles, every component documented with every interaction state.
Voice & Tone
Declarative, confident, scriptural. We speak as believers to believers. "Partner," not "donate." No emoji. Title Case CTAs. Scripture quoted in full with attribution.
Principles
- Declarative over invitational. "Be strong and courageous" — not "We hope you'll consider being courageous."
- "Partner" over "donate." Money is partnership in mission, not charity.
- Title Case all CTAs. "Start Monthly Partnership," not "Start monthly partnership."
- Scripture in full. Always cite the reference (Joshua 1:9). Never paraphrase verses.
- No emoji. No exclamation pile-ups. Conviction reads as conviction without theatrics.
Logo & Marks
Wordmark is set in Kanit Black 900 with a single accent dot — the period anchors the brand as a statement, not a name. Marks come in three forms: full lockup, BRV/LF iso (slash), and BRV·LF circle monogram.
Primary Lockups
Iso Marks
Size Scale
Clear Space & Restrictions
Allowed colors: bone, charcoal, persimmon. No tints, no gradients, no drop shadows on the wordmark.
Don't: stretch, rotate, outline, or place over busy imagery without a scrim.
Color Palette
Five disciplined hues, every value pushed off the SaaS-default toward editorial / cultural / earthy. Click any swatch to copy its hex.
Persimmon
Brand soul. Logo, hero, podcast, "Live Now," sermon thumbnails. The fire — used as voice, not chrome.Petrol Teal
All CTAs, links, focus rings, primary surfaces. Petrol on surface, Teal-300 for text + buttons (AA-safe on warm charcoal).Aubergine
Theology, worship, scripture, prayer surfaces, communion, deep callouts.Oxblood
Pulled away from orange toward "blood." Reserved for altar calls, communion, salvation, "Live Now." Maximum 7 surfaces sitewide. If it's everywhere, it's nowhere.Aged Brass
Sour gold, never highlighter. Healing testimonies, ordination, "be strong and courageous" treatments. A grace note, not a workhorse — max 3 surfaces.Surfaces & Neutrals
Persimmon-tinted neutrals — never pure black, never pure white. Body bg #1B1814 reads "dark" but quietly belongs to the orange family, so accents feel of-a-piece.
Warm Tinted Charcoal — Surfaces
Warm Bone — Light Surfaces & Type
Body type sits on warm bone #F0E8DC — slightly yellowed, never pure white. Pulls from the persimmon family for unified warm temperature.
Full Spectrum Sweep
Alpha Scale
Warm-bone alpha on warm tinted charcoal is the entire depth system. Body text = /70, borders = /10, card fill = /05. Never pure white.
Side-lit & Glow Effects
Hover over any of the cards or rings below to see motion. The system has three distinct elevation languages: side-lit glass (cards), breathing rings (alerts & live), and edge gradients (testimony rails).
Side-lit Glass Cards · Default UI ↔ Depth
Healing Rooms
Open Thursdays, 7–9pm. A quiet place to be prayed over.
Pray With Us
Unite in faith. Partner with us in prayer for hope, healing, unity.
Ignite Gala
One night, one vision — a fire that carries nations.
Live Service
Broadcast just started. Tap in — bring a friend.
Breathing Rings · Live Alerts & Featured Surfaces
Live Pill
Typography
Kanit (Cadson Demak · Google Fonts · OFL) for display + headings — loud condensed-leaning sans with strong vertical stress, built for hero scripture. Manrope for body, eyebrow, caption, quote.
Display
Headings
Body
Accents
Spacing & Radii
Tailwind 4-step scale. Section rhythm = py-24 (96px). Card padding = p-8 (32px). Grid gap = 8 (32px). Cards = rounded-2xl. Inputs = rounded-xl. Every button + chip = rounded-full.
Spacing Scale
Radii
Borders
Iconography
Heroicons (outline) at 24×24. Chips are 48×48 with 10px radius. Variants: square, round, ring, solid, neutral, outline, sm, lg.
Ministry & Worship
Giving & Partnership
Variants — same glyph, every treatment
Buttons
Every button is a pill (border-radius: 9999px) at 12 × 28px padding. Try hovering, tabbing through with keyboard for focus rings, and clicking for active state.
Primary · Petrol Teal
Fire · Persimmon
Ghost & Outline
Glass · Side-lit Pill ("Give Now" header)
Inputs & Forms
Click into any input below to see focus state — teal-300 border + 3px halo. Pill input for email/search; rounded for money/data. Error state turns oxblood.
Default · Hover · Focus · Error
Cards
Default card system uses side-lit glass. Override --cL/--cR for palette and --yL/--yR/--hL/--hR to position the tube. Hover brightens both rails.
Palette Variants
Teal ↔ Persimmon
Ministry-default. UI primary on left, fire on right.
Persimmon ↔ Aubergine
Worship + fire. Prayer + testimony cards.
Oxblood ↔ Teal
Altar / live moments. Maximum 7 surfaces sitewide.
Aubergine ↔ Teal
Theology + scripture surfaces. Jethro Initiative.
Header & Navigation
Fixed-height bar at 60px on desktop. Logo left, nav center-right, "Give Now" pill far-right. Backdrop blur over scrolling content.
Accordion
Click to expand. Persimmon chevron rotates 180° when open.
What is the Jethro Initiative?
How is success measured?
Can my church join?
Giving Controls
Custom amount input is primary. Preset chips secondary. Segmented toggle switches between Monthly Partnership and One-time Seed.
Token Table
All semantic role tokens used by components. Click any token name to copy. Components reference these — never raw hex values.
| Token | Value | Purpose |
|---|---|---|
--accent | #3DD0C5 | UI primary — links, CTAs, focus |
--accent-surface | #1B6B6B | UI primary surface — buttons, fills |
--accent-hover | #0F4844 | Hover on petrol surfaces |
--fire | #D45A2C | Brand soul — logo, hero, podcast |
--fire-hover | #A8431F | Burnt-edge hover on persimmon |
--depth | #A084DC | Worship / scripture text |
--depth-surface | #4A2C5C | Aubergine surface |
--altar | #D85A4A | Altar / blood text · rare |
--altar-surface | #8B1E14 | Oxblood surface · rare |
--glory | #C9A227 | Anointing · rare grace note |
--bg | #1B1814 | Page background — warm charcoal |
--bg-alt | #14110E | Alternating sections |
--bg-elev | bone/05 | Card surface fill |
--fg | #F0E8DC | Primary text — warm bone |
--fg-muted | bone/78 | Body copy |
--fg-faint | bone/54 | Subheads |
--border | bone/10 | Standard border |
--border-strong | bone/20 | Strong border |
--font-display | "Kanit", system-ui | Display + headings |
--font-body | "Manrope", system-ui | Body, eyebrow, caption, quote |
--radius-md | 12px | Inputs |
--radius-2xl | 16px | Cards |
--radius-full | 9999px | Buttons, chips, pills |
Do & Don't
A short rulebook to keep the system honest.
- Use petrol teal for every CTA, link, and focus ring.
- Reserve persimmon for brand-soul moments — logo, podcast, hero.
- Use oxblood & brass rarely (≤7 and ≤3 surfaces sitewide).
- Sit type on warm bone, never pure white.
- Use side-lit glass cards as the default elevated surface.
- Hover/focus must always change color or border, never just opacity.
- Title Case all CTAs.
- Don't paint the UI persimmon — it's voice, not chrome.
- Don't put oxblood on standard buttons. It's altar-only.
- Don't use pure white (#FFF) for body type — always warm bone.
- Don't add drop shadows to cards. Depth = alpha-on-alpha.
- Don't mix social glyph variants in the same row.
- Don't introduce new fonts — Kanit + Manrope only.
- Don't tint or recolor the wordmark.
Social Glyphs
Use Mono · Persimmon as the default footer treatment. Glass · Side-lit for refined / about pages. Native colors only on share cards / outbound previews.
Mono · Persimmon (default footer)
Filled · Persimmon (CTA rows)
Outline (utility / dense toolbars)